Online Translation: Getting Visibility Worldwide
Translating your website into your users’ native language lays the foundation for a deeper connection with your prospective customers or readers. Despite the fact that English is the world’s most widely spoken universal language, it is well proved that users search for information into their native languages. Sharing your website and contents into their languages demonstrates your commitment to their needs, respect for their individuality, and willingness to engage with them.
However, an effective translation must consider two important factors: local language nuances and search engine optimization (SEO). Cultures Connection happens to work with both services in order to boost your online potential.
Localization Services to Target Foreign Markets
A localized translation means that a content is adapted to the particularities of your target language.
Your content is suited to the cultural, linguistic, and contextual preferences of foreign audiences. It goes beyond mere translation and involves understanding the target market’s specific needs, values, and norms. This way, you establish a stronger connection and resonate with the audience on a deeper level.
There are several reasons why localization in content can help you effectively reach foreign audiences:
- Cultural Relevance: Localization ensures that your content aligns with the cultural nuances, references, and sensitivities of the target audience, by using familiar cultural references, idioms, and symbols.
- Language Appropriateness: Localization takes into account the linguistic variations and preferences of the target market. It ensures that your content is not only accurately translated but also uses the appropriate dialect, tone, and style that are commonly used and understood by the local audience.
- User Experience: By localizing your content, you enhance the overall user experience. Visitors to your website or consumers of your content feel more comfortable and engaged when the information is presented in their native language.
- Increased Relevance: Localization allows you to address the specific needs and interests of the target market. It enables you to tailor your content to their unique preferences, local regulations, market trends, and consumer behavior.
- Brand Perception: Localization demonstrates your commitment and respect for the local audience. It shows that you value their culture, language, and individuality.
SEO Translations Services to Target Search Engines
Speaking like a local is great, but being visible to your online prospects is even better.
Localization plays a crucial role in search engine optimization (SEO) for foreign markets. Localized content that incorporates relevant keywords and phrases in the target language enhances your website’s visibility and ranking on local search engines. This ensures that your brand appears in search results when users in the target market look for products or services similar to yours.
The inscrutable Google algorithm checks millions of records of websites in a matter of milliseconds, and decides which ones are worthy of being displayed on the first page of search results. While Google takes hundreds of criteria into account when making its selection, the first criterion is of course the relevancy between the words used by the web user in their search and that of the target website. So while localizing is the best way to translate a website, simply talking your prospects’ language in no way guarantees a top spot in Google’s rankings.
Cultures Connection can help by providing its multilingual SEO services.
Its experienced specialists scour the web for you, and identify, in each language and target country, the expressions most commonly used to search for your product(s). After a study of the most commonly used keywords with data analysis programs, Cultures Connection gives its website translators a list of keywords to use in the translated text, guaranteeing that your translation is SEO friendly in that market. Giving Google this important indicator of the relevance of your website to the query entered by the web user encourages Google to include your website when creating its rankings.
In order to optimize your website, we work in the following services:
- Meta Tags Optimization: Creation or edition of the tags to be used on your website’s HTML pages –title, meta-descriptions, H1 headers, and so on– in order to improve its ranking within the search engine results.
- Link Building Strategy: Identification and adquision of backlinks –external links to your site from other websites– which are most likely to boost your popularity.
- SEO Copywriting: Writing localized and SEO friendly contents for you.
Expertise in All CMS
Cultures Connection offers translation services across all content management platforms.
We are an exclusive partner of the number one WordPress translation plugin on the market: WPML. This makes translating your website a piece of cake, allowing us to both translate your content and easily incorporate it into your site.
Cultures Connection can also translate your website content regardless of the text format (Word, Excel, plain text, etc.) or the CMS you use (Joomla, Magento, PrestaShop, etc.), or even directly from your site’s HTML code.
What are you waiting for to contact us?!
